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About


EST. 2007

WORKTABLE began in 2007 to help fashion and lifestyle brands looking to redefine themselves or start something new.

Founder and Creative Director, Deb McKeand (b.1968 New Haven CT) is a multi-disciplinary creative who draws on her 25+ years in the fashion industry to create compelling brand imagery and experiences. Thoughtful design, inspired choices and a collaborative style pervade her work.

Deb works directly with each project’s visionary - ceos, fashion designers, top executives - to capture the essence of their ideas and turn them into a powerful reality.

Based in New York, WORKTABLE provides creative direction and branding services for a distinctive clientele ranging from fashion to interiors to food.

 
 

SERVICES


Creating strategic integrated campaigns and singular brand experiences to suit


BRAND FILMS

BRAND PHOTOGRAPHY

WEBSITE DESIGN

RETAIL SPACES

POP-UP SHOP CONCEPTS

VISUAL MERCHANDISING

INTERIORS

BRAND IDENTITY

PACKAGING

SIGNAGE & COLLATERAL

CONSULTING

 
 

CLIENTS


BRANDS

AERIE, AMERICAN EAGLE, ANNABEL INGALL, A|X ARMANI EXCHANGE, BD BAGGIES, CALYPSO ST. BARTH, EMPIRE CITY CASINO, EVERYTHING BUT WATER, FOSSIL, GRAYBARNS, HURLEY INTERNATIONAL, IRVING FARM COFFEE, JEFF SODERBERGH, LA COLOMBE TORREFACTION, NIKE, NILI LOTAN, NINE WEST GROUP, REBECCA TAYLOR, SAVE KHAKI UNITED, SHADOWBOX, THE GILLS GROUP, TOMMY BAHAMA, VICTORIA’S SECRET PINK, VINEYARD VINES, WAVE PILATES, YARD

PRIVATE RESIDENCES

CLIENT LIST UPON REQUEST

 
 

CONTACT


DEB MCKEAND

FOUNDER & CREATIVE DIRECTOR

DEB@WORKTABLENYC.COM

+1 917 691 9159