About


EST. 2007

WORKTABLE provides creative direction for emerging and established brands.

Creative Director and Designer, Deb McKeand, is a multi-disciplinary creative who draws on her 25+ years in the fashion industry to create compelling brand imagery and experiences. Thoughtful design, inspired choices and a collaborative style pervade her work.

Deb works directly with the project visionaries - ceos, fashion designers, top executives - to capture the essence of their ideas and turn them into a powerful reality.

Her refined aesthetic and innate ability to cross categories with ease has garnered a distinctive clientele from fashion to culture to interiors.

Based in New York

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CAPABILITIES


Creating strategic integrated campaigns and singular brand experiences to suit


BRAND FILMS

BRAND PHOTOGRAPHY

WEBSITE DESIGN

RETAIL SPACES

POP-UP SHOP CONCEPTS

VISUAL MERCHANDISING

INTERIORS

BRAND IDENTITY

PACKAGING

SIGNAGE & COLLATERAL

CONSULTING

 

CLIENTS


BRANDS

Aerie, American Eagle, Annabel Ingall, A|X Armani Exchange, BD Baggies, Calypso St. Barth, Everything But Water, Fossil, GrayBarns, Hurley International, Irving Farm New York, Jeff Soderbergh, La Colombe, Manhattan Furrier, Nautica, Nike, Nili Lotan, Nine West Group, Rebecca Taylor, Royl, Save Khaki United, Shadowbox, Sweden Unlimited, The Gills Group, Tommy Bahama, Ulla Johnson, Unsubscribed, Victoria’s Secret Pink, WP Lavori, Yard

PRIVATE RESIDENCES

Client list upon request

 

CONTACT


DEB MCKEAND

deb@worktablenyc.com

+1 917 691 9159